Facebook For Business

17/11/2016

Facebook for Business looks at how to use Facebook as a promotional tool. A very practical course it helps you explore this platform and the opportunities that come with really understanding how it works.

With Facebook for Business you’ll see:

How it builds your influence | How it improves customer relations | How it keeps you connected

You’ll learn:

  • How to use its features effectively
  • How to optimise your profile
  • How to attract new audiences
  • How to market yourself creatively

Covering details such as setting up your timeline, promoting a company page, promoting events, newsfeed algorithm and using Insights, this course shares best practice across the board.

Many employers now expect a good understanding of Facebook from a corporate perspective and this practical course unravels it all for you. We also think you’ll have a lot of fun!

 

Facebook Training Course Content

  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’ts about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • Generating leads through Facebook for offline follow-up
  • Essential third party tools and applications
  • Facebook and legal implications
  • Your company on Facebook
  • Your competitors on Facebook
  • The sector in which you operate and Facebook trends
  • Achieving your company/organisation goals on Facebook

 

  • What is Facebook, and what can it do that’s unique?
  • How to set up and optimise a Facebook Page
  • Facebook etiquette – Dos and Don’ts
  • What to talk about, and how to hit the right tone for this social environment
  • How to reach a new audience using Facebook
  • How to encourage more discussion and interaction on your Page
  • What to do about negative or inappropriate comments
  • How to develop, execute and measure a campaign on Facebook
  • Facebook adverts – what they do and how to analyse whether they’ll work for you.

Scheduled courses are held regularly in Glasgow & Edinburgh, on-site courses by arrangement across Scotland.

See our upcoming schedule for this course in Glasgow  or  Edinburgh