WordPress Training Course

WordPress Training Course Objectives

By the end of the day students will have learnt to:

• create their own FREE WordPress.Com site
• change themes, headers and background images
• write and source articles for their blog
• create navigation bars
• edit and embed videos, images, tweets, and more
• add functionality, like sidebars and email updates, to their blog
• add Social Media Share buttons to posts and connect Twitter accounts
• manage a diary for blog articles

(WordPress.Org and WordPress.Com have some core differences see our blog post for further details)

Course Overview

Module 1 – Websites and Blogs

• the development of blogs
• business reasons for blogging
• the main platforms: Blogger, TypePad and WordPress
• the difference between WordPress.com and Wordpess.org

Module 2 – Defining Objectives

• what are the business objectives
• what are the short and long-term goals of your organisation
• who is your audience
• what are the personas

Module 3 – Blogging Fundamentals

• themes
• page layout: headers, background, menus
• widgets
• media centre
• post vs pages
• comments
• categories vs tags
• dashboards

Module 4 – Setting Up a Blog

• sketch out an outline of the blog
• decide on a suitable name and theme for the blog
• looking at set up options: domain name, mapping, video and otters options
• select a layout
• explore navigation menus with pages
• create some simple content articles

Module 5 – Writing Content

• aligning your content to your business objectives
• knowing when to write pages and posts
• the importance of SEO
• how to write SEO-friendly and good quality content
• useful writing techniques
• learning the importance of context
• creating a blog writing schedule
• how to get third party bloggers involved
• learn how to add links and media to articles
• discover some useful tips for formatting
• the art of embedding

Module 6 – Sourcing Content

• understanding the context of your business
• using Twitter and Facebook to find quality content
• consider third-party tools which generate news feeds
• setting up alerts and RSS-email alerts

Module 7 – Getting Found

• how to use Social media and connect your channels
• using widgets
• setting up RSS to email notifications
• connecting your account to Webmaster tools
• reaching out to other bloggers
• link building

Module 8 – Measurement, 3rd Party Apps and Future Planning

• learn how the stats within WordPress work and what they mean
• connect third party accounts
• start blogging from a mobile device
• consider the benefits of WordPress.org vs WordPress.com

See our upcoming schedule for this course in Glasgow  or  Edinburgh