Date/Time
Date(s) - 26/06/2020
All Day
Location
Glasgow Training Centre
Categories
WordPress Training Course Objectives
By the end of the day students will have learnt to:
- create their own FREE WordPress.Com site
- change themes, headers and background images
- write and source articles for their blog
- create navigation bars
- edit and embed videos, images, tweets, and more
- add functionality, like sidebars and email updates, to their blog
- add Social Media Share buttons to posts and connect Twitter accounts
- manage a diary for blog articles
(WordPress.Org and WordPress.Com have some core differences see our blog post for further details)
Course Overview
Module 1 – Websites and Blogs
- the development of blogs
- business reasons for blogging
- the main platforms: Blogger, TypePad and WordPress
- the difference between WordPress.com and Wordpess.org
Module 2 – Defining Objectives
- what are the business objectives
- what are the short and long-term goals of your organisation
- who is your audience
- what are the personas
Module 3 – Blogging Fundamentals
- themes
- page layout: headers, background, menus
- widgets
- media centre
- post vs pages
- comments
- categories vs tags
- dashboards
Module 4 – Setting Up a Blog
- sketch out an outline of the blog
- decide on a suitable name and theme for the blog
- looking at set up options: domain name, mapping, video and otters options
- select a layout
- explore navigation menus with pages
- create some simple content articles
Module 5 – Writing Content
- aligning your content to your business objectives
- knowing when to write pages and posts
- the importance of SEO
- how to write SEO-friendly and good quality content
- useful writing techniques
- learning the importance of context
- creating a blog writing schedule
- how to get third party bloggers involved
- learn how to add links and media to articles
- discover some useful tips for formatting
- the art of embedding
Module 6 – Sourcing Content
- understanding the context of your business
- using Twitter and Facebook to find quality content
- consider third-party tools which generate news feeds
- setting up alerts and RSS-email alerts
Module 7 – Getting Found
- how to use Social media and connect your channels
- using widgets
- setting up RSS to email notifications
- connecting your account to Webmaster tools
- reaching out to other bloggers
- link building
Module 8 – Measurement, 3rd Party Apps and Future Planning
- learn how the stats within WordPress work and what they mean
- connect third party accounts
- start blogging from a mobile device
- consider the benefits of WordPress.org vs WordPress.com
See our upcoming schedule for this course in Glasgow or Edinburgh
Bookings
Bookings are now closed for this event.