WordPress Training Course

24/02/2017
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Date/Time
Date(s) - 24/02/2017
All Day

Location
Glasgow Training Centre

Categories


WordPress Training Course Objectives

By the end of the day students will have learnt to:

  • create their own FREE WordPress.Com site
  • change themes, headers and background images
  • write and source articles for their blog
  • create navigation bars
  • edit and embed videos, images, tweets, and more
  • add functionality, like sidebars and email updates, to their blog
  • add Social Media Share buttons to posts and connect Twitter accounts
  • manage a diary for blog articles

(WordPress.Org and WordPress.Com have some core differences see our blog post for further details)

Course Overview

Module 1 – Websites and Blogs

  • the development of blogs
  • business reasons for blogging
  • the main platforms: Blogger, TypePad and WordPress
  • the difference between WordPress.com and Wordpess.org

Module 2 – Defining Objectives

  • what are the business objectives
  • what are the short and long-term goals of your organisation
  • who is your audience
  • what are the personas

Module 3 – Blogging Fundamentals

  • themes
  • page layout: headers, background, menus
  • widgets
  • media centre
  • post vs pages
  • comments
  • categories vs tags
  • dashboards

Module 4 – Setting Up a Blog

  • sketch out an outline of the blog
  • decide on a suitable name and theme for the blog
  • looking at set up options: domain name, mapping, video and otters options
  • select a layout
  • explore navigation menus with pages
  • create some simple content articles

Module 5 – Writing Content

  • aligning your content to your business objectives
  • knowing when to write pages and posts
  • the importance of SEO
  • how to write SEO-friendly and good quality content
  • useful writing techniques
  • learning the importance of context
  • creating a blog writing schedule
  • how to get third party bloggers involved
  • learn how to add links and media to articles
  • discover some useful tips for formatting
  • the art of embedding

Module 6 – Sourcing Content

  • understanding the context of your business
  • using Twitter and Facebook to find quality content
  • consider third-party tools which generate news feeds
  • setting up alerts and RSS-email alerts

Module 7 – Getting Found

  • how to use Social media and connect your channels
  • using widgets
  • setting up RSS to email notifications
  • connecting your account to Webmaster tools
  • reaching out to other bloggers
  • link building

Module 8 – Measurement, 3rd Party Apps and Future Planning

  • learn how the stats within WordPress work and what they mean
  • connect third party accounts
  • start blogging from a mobile device
  • consider the benefits of WordPress.org vs WordPress.com

See our upcoming schedule for this course in Glasgow  or  Edinburgh

Bookings

Bookings are now closed for this event.