Social Media Training: Facebook, Twitter, LinkedIn, Google+


Date(s) - 06/10/2022
All Day

Glasgow Training Centre


An Introduction to Social Media

Using Facebook, Twitter, LinkedIn and Google+ professionally

Duration: 1 Day

This course focuses on:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+

This course will cover everything you need to about popular social media applications; how to get started, how to setup professional profiles and best practice Do’s and Don’ts to help build a social media presence that will make a difference to you and your business.

Key Topics:

  • Why and how Social Media can help your business
  • How to make your profiles stand out from the crowd
  • How to post, comment, share & tweet (including replies, mentions and retweets)
  • How to optimise your content so it is successful
  • Hashtags – what are they all about and when and why to use them
  • When to post (the best times, & how often)
  • How to grow your followers
  • An overview of social media integration dashboards like Hootsuite, SocialOomph


  • Setting Up A Facebook Business Page
  • Facebook Engagement
  • Posting On Facebook
  • Edgerank
  • Using Hashtags on Facebook
  • Advertising
  • Facebook  Promoted Posts
  • Sidebar Ads
  • Future-Proofing
  • Optimising Business Pages for Facebook Graph
  • Facebook Graph Search
  • Update your Page
  • Likes
  • Check-Ins


  • Introduction – What Is Twitter?
  • What’s So Good About Twitter?
  • Setting Up Your Twitter Account
  • How To Effectively Tweet
  • Finding More Followers
  • Publicizing Your Twitter Username
  • Top Followed People on Twitter
  • Hashtags
  • ReTweeting
  • Sending a Direct Message to another User
  • Searching Twitter to Stay on Top of the Trends
  • Maintaining Your Reputation on Twitter
  • Cleaning up Your Twitter Account
  • Protected Updates versus Public Updates
  • Twitter Apps & Bots You Should Know About
  • Desktop Apps
  • Twitter Bots You Might Want to Follow
  • Other Useful Twitter Websites & Applications
  • Twitter Tips & Tricks
  • Scheduling your Tweets – other Tools
  • How to Automate New Followers


  • The Key To Standing Out On Linkedin
  • Integrate Linkedin With Your Marketing
  • How To Revamp Your Profile
  • How To Build A Powerful Linkedin Network
  • How To Engage Contacts
  • Five Powerful Linkedin Engagement Messages


  • An Introduction To Google+
  • What is ‘Home’?
  • What you can do from ‘Home’
  • Other Google Products and Services
  • Communicating from Home
  • Google Hovercards
  • Adding people to circles from the Hovercard
  • Organizing your circles
  • Communities
  • How To Engage On Google Plus
  • Settings
  • Google Hangouts
  • Customizing your settings for hangouts
  • Starting a video call from the hangout box
  • Hangout-on-air, Pages and Google Local
  • What’s Hot and Recommended
  • Bringing Up ‘Shortcuts’.
  • Hashtags
  • Visiting People’s Profiles
  • About Section
  • A Little More On ‘Who Can See What’
  • Customizing who can see your circles
  • Adding a link to your websites

Check out our other social media and internet training courses:

WordPress website & blog training
Introduction to HTML
Using LinkedIn Effectively
FaceBook for Business
How to set up & use Twitter