An Introduction to Social Media

Using Facebook, Twitter, LinkedIn and Google+ professionally

Duration: 1 Day

This course focuses on:

Facebook
Twitter
LinkedIn
Google+

This course will cover everything you need to about popular social media applications; how to get started, how to setup professional profiles and best practice Do’s and Don’ts to help build a social media presence that will make a difference to you and your business.

Key Topics:

Why and how Social Media can help your business
How to make your profiles stand out from the crowd
How to post, comment, share & tweet (including replies, mentions and retweets)
How to optimise your content so it is successful
Hashtags – what are they all about and when and why to use them
When to post (the best times, & how often)
How to grow your followers
An overview of social media integration dashboards like Hootsuite, SocialOomph

Facebook

Setting Up A Facebook Business Page
Facebook Engagement
Posting On Facebook
Edgerank
Using Hashtags on Facebook
Advertising
Facebook Promoted Posts
Sidebar Ads
Future-Proofing
Optimising Business Pages for Facebook Graph
Facebook Graph Search
Update your Page
Likes
Check-Ins

Twitter

Introduction – What Is Twitter?
What’s So Good About Twitter?
Setting Up Your Twitter Account
How To Effectively Tweet
Finding More Followers
Publicizing Your Twitter Username
Top Followed People on Twitter
Hashtags
ReTweeting
Sending a Direct Message to another User
Searching Twitter to Stay on Top of the Trends
Maintaining Your Reputation on Twitter
Cleaning up Your Twitter Account
Protected Updates versus Public Updates
Twitter Apps & Bots You Should Know About
Desktop Apps
Twitter Bots You Might Want to Follow
Other Useful Twitter Websites & Applications
Twitter Tips & Tricks
Scheduling your Tweets – other Tools
How to Automate New Followers

The Key To Standing Out On Linkedin
Integrate Linkedin With Your Marketing
How To Revamp Your Profile
How To Build A Powerful Linkedin Network
How To Engage Contacts
Five Powerful Linkedin Engagement Messages

Google+

An Introduction To Google+
What is ‘Home’?
What you can do from ‘Home’
Other Google Products and Services
Communicating from Home
Google Hovercards
Adding people to circles from the Hovercard
Organizing your circles
Communities
How To Engage On Google Plus
Settings
Google Hangouts
Customizing your settings for hangouts
Starting a video call from the hangout box
Hangout-on-air, Pages and Google Local
What’s Hot and Recommended
Bringing Up ‘Shortcuts’.
Hashtags
Visiting People’s Profiles
About Section
A Little More On ‘Who Can See What’
Customizing who can see your circles
Adding a link to your websites

Check out our other social media and internet training courses:

WordPress website & blog training

Introduction to HTML

Using LinkedIn Effectively

FaceBook for Business

How to set up & use Twitter

Bookings

Bookings are now closed for this event.