Date/Time
Date(s) - 18/07/2019
All Day
Location
Glasgow Training Centre
Categories
An Introduction to Social Media
Using Facebook, Twitter, LinkedIn and Google+ professionally
Duration: 1 Day
This course focuses on:
- Google+
This course will cover everything you need to about popular social media applications; how to get started, how to setup professional profiles and best practice Do’s and Don’ts to help build a social media presence that will make a difference to you and your business.
Key Topics:
- Why and how Social Media can help your business
- How to make your profiles stand out from the crowd
- How to post, comment, share & tweet (including replies, mentions and retweets)
- How to optimise your content so it is successful
- Hashtags – what are they all about and when and why to use them
- When to post (the best times, & how often)
- How to grow your followers
- An overview of social media integration dashboards like Hootsuite, SocialOomph
- Setting Up A Facebook Business Page
- Facebook Engagement
- Posting On Facebook
- Edgerank
- Using Hashtags on Facebook
- Advertising
- Facebook Promoted Posts
- Sidebar Ads
- Future-Proofing
- Optimising Business Pages for Facebook Graph
- Facebook Graph Search
- Update your Page
- Likes
- Check-Ins
- Introduction – What Is Twitter?
- What’s So Good About Twitter?
- Setting Up Your Twitter Account
- How To Effectively Tweet
- Finding More Followers
- Publicizing Your Twitter Username
- Top Followed People on Twitter
- Hashtags
- ReTweeting
- Sending a Direct Message to another User
- Searching Twitter to Stay on Top of the Trends
- Maintaining Your Reputation on Twitter
- Cleaning up Your Twitter Account
- Protected Updates versus Public Updates
- Twitter Apps & Bots You Should Know About
- Desktop Apps
- Twitter Bots You Might Want to Follow
- Other Useful Twitter Websites & Applications
- Twitter Tips & Tricks
- Scheduling your Tweets – other Tools
- How to Automate New Followers
- The Key To Standing Out On Linkedin
- Integrate Linkedin With Your Marketing
- How To Revamp Your Profile
- How To Build A Powerful Linkedin Network
- How To Engage Contacts
- Five Powerful Linkedin Engagement Messages
Google+
- An Introduction To Google+
- What is ‘Home’?
- What you can do from ‘Home’
- Other Google Products and Services
- Communicating from Home
- Google Hovercards
- Adding people to circles from the Hovercard
- Organizing your circles
- Communities
- How To Engage On Google Plus
- Settings
- Google Hangouts
- Customizing your settings for hangouts
- Starting a video call from the hangout box
- Hangout-on-air, Pages and Google Local
- What’s Hot and Recommended
- Bringing Up ‘Shortcuts’.
- Hashtags
- Visiting People’s Profiles
- About Section
- A Little More On ‘Who Can See What’
- Customizing who can see your circles
- Adding a link to your websites
Check out our other social media and internet training courses:
WordPress website & blog training |
Introduction to HTML |
Using LinkedIn Effectively |
FaceBook for Business |
How to set up & use Twitter |
Bookings
Bookings are now closed for this event.