Date/Time
Date(s) - 18/07/2019
All Day

Location
Glasgow Training Centre

Categories

• Training

An Introduction to Social Media

Using Facebook, Twitter, LinkedIn and Google+ professionally

Duration: 1 Day

This course focuses on:

• Facebook
• Twitter
• LinkedIn
• Google+

This course will cover everything you need to about popular social media applications; how to get started, how to setup professional profiles and best practice Do’s and Don’ts to help build a social media presence that will make a difference to you and your business.

Key Topics:

• Why and how Social Media can help your business
• How to make your profiles stand out from the crowd
• How to post, comment, share & tweet (including replies, mentions and retweets)
• How to optimise your content so it is successful
• Hashtags – what are they all about and when and why to use them
• When to post (the best times, & how often)
• How to grow your followers
• An overview of social media integration dashboards like Hootsuite, SocialOomph

 Facebook

• Setting Up A Facebook Business Page
• Facebook Engagement
• Posting On Facebook
• Edgerank
• Using Hashtags on Facebook
• Advertising
• Facebook  Promoted Posts
• Sidebar Ads
• Future-Proofing
• Optimising Business Pages for Facebook Graph
• Facebook Graph Search
• Update your Page
• Likes
• Check-Ins

Twitter

• Introduction – What Is Twitter?
• What’s So Good About Twitter?
• Setting Up Your Twitter Account
• How To Effectively Tweet
• Finding More Followers
• Publicizing Your Twitter Username
• Top Followed People on Twitter
• Hashtags
• ReTweeting
• Sending a Direct Message to another User
• Searching Twitter to Stay on Top of the Trends
• Maintaining Your Reputation on Twitter
• Cleaning up Your Twitter Account
• Protected Updates versus Public Updates
• Twitter Apps & Bots You Should Know About
• Desktop Apps
• Twitter Bots You Might Want to Follow
• Other Useful Twitter Websites & Applications
• Twitter Tips & Tricks
• Scheduling your Tweets – other Tools
• How to Automate New Followers

LinkedIn

• The Key To Standing Out On Linkedin
• Integrate Linkedin With Your Marketing
• How To Revamp Your Profile
• How To Build A Powerful Linkedin Network
• How To Engage Contacts
• Five Powerful Linkedin Engagement Messages

Google+

• An Introduction To Google+
• What is ‘Home’?
• What you can do from ‘Home’
• Other Google Products and Services
• Communicating from Home
• Google Hovercards
• Adding people to circles from the Hovercard
• Organizing your circles
• Communities
• How To Engage On Google Plus
• Settings
• Google Hangouts
• Customizing your settings for hangouts
• Starting a video call from the hangout box
• Hangout-on-air, Pages and Google Local
• What’s Hot and Recommended
• Bringing Up ‘Shortcuts’.
• Hashtags
• Visiting People’s Profiles
• About Section
• A Little More On ‘Who Can See What’
• Customizing who can see your circles
• Adding a link to your websites

Check out our other social media and internet training courses:

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